Create gated access content with a few simple clicks

Awardable is super excited to introduce a big update to our platform: AWRD Content.
April 18, 2024
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We're pumped to bring a big update to our platform: AWRD Content. This new feature brings together the best of digital content and Awardable's unique gating features, giving creators a cool new way to share articles, videos, and more. Let's jump into the nitty-gritty of creating, gating, and accessing exclusive content with Awardable.

Introducing Content on Awardable

The Content feature is changing the game for how creators share their digital works. It uses social qualifiers like points, badges, or certain actions for access. This means you can share articles, exclusive videos, and other content directly with the folks who really want to see it, boosting engagement and loyalty big time.

Smooth Content Creation and Gating

  • Making Your Content: Awardable's easy-to-use interface means you can create and publish content smoothly across any device.
  • Detailing Your Content: Make your content pop with an engaging title, description, and featured image to grab attention right away.
  • Gating Your Content With Integrations: Use Awardable's integrations with social platforms and e-commerce to gate your content smartly, making sure it hits the right audience.
  • Deciding Who Gets In: Set up special access conditions for your content, like social media engagement, purchases, or special codes, to keep control over who sees it.

Unlocking Quality Engagement

With the Content feature, creators get to:

  • Thank Your Biggest Fans: Give back to your most engaged followers with exclusive access to your content.
  • Create a Buzz: Gating content boosts its value, making your audience eager to get in on the action.
  • Drive Action: Guide your audience toward actions like engaging on social media or buying products to get access to your premium content.

Elevating Content Sharing and User Engagement

The Awardable Content feature is a major shift in digital engagement and content sharing. By mixing content gating with Awardable's engagement tools, creators can better target and connect with their core fans, making for deeper and more meaningful community ties.

Launching the Content feature shows how committed we are at Awardable to upping the ante on cross-platform engagement and community building. This update not only makes sharing content easier for creators but also kicks up the interaction and rewards for the audience, paving the way for a more exclusive and rich online experience. Embrace the future of engagement with Awardable's Content feature.

Learn more about this topic

What is gated content?

Gated content is digital material that requires users to complete a certain action for access, such as signing up, making a purchase, or engaging on social media. It's a strategy used to generate leads, enhance engagement, and cultivate exclusivity around digital content offerings.

Why use gated content?

Utilizing gated content can boost audience engagement, collect insightful user data, enhance lead generation, and provide personalized experiences. It serves as a powerful tool to reward and deepen connections with your engaged user base.

What types of content can be gated?

Any digital content can be gated, including whitepapers, ebooks, exclusive videos, in-depth guides, webinars, and specialized software. The choice should align with your audience's preferences and the unique value your content offers.

How does gated content affect user engagement?

Gated content significantly boosts user engagement by incentivizing users to perform specific actions for access, fostering a sense of exclusivity and achievement. It also allows for audience segmentation, enabling more focused communication and content strategy tailored to different user interests and engagement levels.

What are the best practices for gating content?

  • Transparently communicate the value of the gated content to motivate user engagement.
  • Simplify the action required for access to prevent user drop-off.
  • Responsibly use the data gathered from gated content access to improve user experiences.
  • Regularly review and adjust your gating strategy based on user feedback and engagement data to optimize effectiveness.