Everyone gets a W - The new AWRD

Today we are thrilled to announce the result of months of hard work and dedication. We've taken AWRD to the next level and totally revamped how you experience our product.
April 18, 2024

We've totally transformed AWRD from top to bottom. From our logos and colors to the way we talk about ourselves, everything's been revamped to match where we're headed.

Meet the "Big W"

At the core of what we do at Awardable is helping you succeed and grow. That's why we're introducing our new logo, the "Big W." It's all about celebrating wins and empowering you to connect more deeply with your audience. The design shows growth, with each step aiming higher than the last, symbolizing the upward journey we're all on. It's a symbol that's meant to be instantly recognizable, shouting out our dedication to your success without saying a word.

A Fresh Take on Blue

Our brand’s color palette has been refined for greater clarity and flexibility. The updated blue is deeper and more vibrant, offering better contrast against a variety of backgrounds and ensuring accessibility for individuals with visual impairments. This new blue is all about making a statement and being versatile enough for all kinds of creative expressions, plus it's easier on the eyes for everyone.

A New Look and Feel

We've given our entire visual brand a facelift to better reflect our goals. From updating our fonts to moving towards imagery that tells our story more directly, we've sharpened our look to make connecting with us more intuitive.

Clearer Messaging

We've completely reworked our brand messaging to more closely reflect what we stand for and the value we offer you. By really digging into what you, as marketers, entrepreneurs, and brands, are looking for, we've tailored our communication to speak directly to your needs and aspirations.

Moving Forward Together

Change is the only constant at Awardable, driven by our commitment to help you grow and make more meaningful connections with your audience. As we step into this new chapter, we're more excited than ever to move forward with you, sporting a brand identity that truly speaks to our mission and values.

Learn more about this topic

What is rebranding?

Rebranding is the process of changing a company's corporate image. This comprehensive makeover may involve updating the brand’s name, logo, visual style, messaging, and other elements to better resonate with its current objectives, market position, or audience expectations.

How do I ensure brand consistency during growth and rebranding phases?

To maintain brand consistency, create detailed brand guidelines that cover your visual identity, tone of voice, and messaging. Make certain that all stakeholders are informed about these guidelines and comprehend the significance of maintaining consistency across all brand interactions.

What constitutes a successful rebrand?

A successful rebrand is characterized by clear goals, comprehensive research into the market and audience, an updated and cohesive brand identity (encompassing logo, color scheme, typography), consistent messaging across all channels, and a well-planned launch strategy to effectively communicate the changes to all stakeholders.